We worked with Fresco to create a video for the unveiling of their new brand. Over the years, the company has developed into smart kitchen technology, moving away from its original scales product line. They wanted to create a buzz around the launch and so we were more than happy to develop their lovely brand identity into a playful animation. Fresco supplied the script and brand guidelines, we then produced the video through storyboarding, design, animation and sound design. The animation features kinetic text, photography and playful transitions - setting the brand motion style for future projects.
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